Yes and no.
A recent Ski holiday to the Alps proved and long held belief
of mine on what makes a truly great website.
Take a look at the two websites below:
A
 |
| (Click to enlarge) |
B
 |
| (Click to enlarge) |
Which do you think is the best designed website? Many of you
would no doubt go for B.
Now let me ask you which you think I found the most helpful
during my holiday and which website I came back to for information. The answer
is A.
Why A?
A isn’t particularly well designed, boring some might say,
but the reason behind my visit to both websites was to get information on the
resort I was visiting. B looked ok but the information was hidden behind menus
and flashy graphics, I got annoyed navigating around looking for information I
couldn’t find. This is a fatal sin in the web design world, your website is
there to serve a purpose, whether that is to pass on information or sell to
your customers. If you frustrate your users you will lose them.
The perfect solution?
Is the content of A but with a modern and clean design that
works for the user rather than against. That’s the kind of websites we build at Beo.
